Demand Generation
3 Steps to Create and Operationalize a Target Account List
BlogIn the wake of COVID-19, most organizations were forced to revisit their target accounts. Even without a Pandemic, this exercise is something organizations should do at least annually. Know Your…
Sales Enablement Playbook: The Strategy and TechStack You Need to Support Your Inside Sales Team
BlogThings have changed. If your tried and true motions were to engage customers via events, in-person meetings and over soup to nuts meals or on the course, you likely no…
Improve Lead Routing Through Sales and Marketing Alignment
BlogLead routing continues to be a struggle for the majority of B2B organizations. In its State of Lead Management report, LeanData found, “More than 57 percent of respondents expressed doubts…
Demand Generation Channels | Choose the Best Channels for Your Strategy
BlogMarketing Has Already Changed Technology has exponentially expanded the landscape of ways marketers get in front of prospects. The plethora of demand generation channels is exciting, offering different approaches to…
Map Your Buyer’s Journey: From Demand Generation to Hot Lead
BlogThe Buyer’s Journey, Literally Let’s begin our buyer’s journey map with the story of a tangible journey. An accountant, let’s call him, Mr. Accountant, takes the bus to work (because…
Cut Through the Noise, Create Better Conversations with Prospects
BlogHow Messaging Fits Into Demand Generation Messaging and positioning are elements of marketing strategy as old as the discipline of marketing itself. But, unlike our marketing ancestors, modern marketing technologies…
