Demand Generation
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Raising a Digital Glass of Bubbly to our Clients and Employees
Customer ResultsWe’ve had the privilege of working with incredible clients and employees over our decade in business. From CEOs and CMOs to email marketing coordinators and analysts and everyone in between, we’ve seen these teams achieve the loftiest of goals. Yet, in 2020 small wins seem enormous and big wins take on a whole new meaning. That’s why we’re especially excited…
What is Content Syndication in B2B Marketing?
BlogAlthough you may have heard of content syndication and maybe even used it, many of my B2B marketing peers have asked me questions about how to find the best vendors and manage the leads provided. This blog details my many lessons learned in content syndication over ten years. First, here’s a textbook synopsis of what it is: Content syndication is web-based…
Digital Lead Generation – Learn About Lead Generation Techniques
BlogLead generation sounds so easy. Throw a form on your website and BOOM! … leads generated. But, of course, generating the right leads can be complex and difficult to do. And even more challenging to do well, in a way that drives impactful business outcomes. But targeted lead generation can be a complex and difficult strategy to integrate into your…
Pardot vs. Marketo: What are the differences and benefits for marketers?
Infographic, MarTech Product SheetsMarketing automation is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates the key difference between Eloqua and Marketo.
Eloqua vs. Marketo: What are the differences and benefits for marketers?
Infographic, MarTech Product SheetsMarketing automation is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates the key difference between Eloqua and Marketo.
3 Steps to Create and Operationalize a Target Account List
BlogIn the wake of COVID-19, most organizations were forced to revisit their target accounts. Even without a Pandemic, this exercise is something organizations should do at least annually. Know Your Audience Fundamentally, account-based marketing (ABM) is about understanding the traits of your best customers for the purpose of finding more like them. At the most basic level, for B2B marketers…
Sales Enablement Playbook: The Strategy and TechStack You Need to Support Your Inside Sales Team
BlogThings have changed. If your tried and true motions were to engage customers via events, in-person meetings and over soup to nuts meals or on the course, you likely no longer have your most reliable tools at your disposal. Now, more than ever, the focus should be on engaging customers digitally, in new ways, and provide even more value to…
Improve Lead Routing Through Sales and Marketing Alignment
BlogLead routing continues to be a struggle for the majority of B2B organizations. In its State of Lead Management report, LeanData found, “More than 57 percent of respondents expressed doubts that their lead workflow allows them to create an ideal customer experience. In other words, they’re finding it a challenge to make sure the right person at their company is…
Demand Generation Channels | Choose the Best Channels for Your Strategy
BlogMarketing Has Already Changed Technology has exponentially expanded the landscape of ways marketers get in front of prospects. The plethora of demand generation channels is exciting, offering different approaches to not only gain new leads, but also to accelerate pipeline. With all of the possibilities you may find yourself overwhelmed with options. This blog aims to succinctly outline the options…
Map Your Buyer’s Journey: From Demand Generation to Hot Lead
BlogThe Buyer’s Journey, Literally Let’s begin our buyer’s journey map with the story of a tangible journey. An accountant, let’s call him, Mr. Accountant, takes the bus to work (because he’s thrifty like that). While on the bus, he scrolls through an accounting subreddit*, where one of his peers asked a question about how to better present company health at…
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Select one of the resource tracks below to dive in head first into critical content at each stage of your journey.
