Demand Generation
Demand Generation Drives Revenue, But Only When Aligned to Corporate KPIs
BlogThe Right Demand Generation Mindset With great visibility, comes great responsibility. In marketing, when this power is wielded well, you see marketing teams applauded, like Drift and Dollar Shave Club. When…
Integrated Marketing Campaign Management for Enterprise Companies
BlogIntroduction As part of our soon-to-be-released eBook on Best Practices for an Enterprise Marketo Implementation, I was asked to contribute tips on how to run an effective integrated marketing campaign….
Campaign Playbook Example
BlogIntroduction: What is a playbook? We hear the word playbook quite a bit in martech these days, from sales playbooks to marketing playbooks to tactic-specific areas like an events playbook…
How Marketing Salaries and Team Structure Have Changed in the Past Five Years
BlogThe discipline of marketing is evolving rapidly. With the shift in technologies that help marketers manage their day-to-day responsibilities in different ways, the expectations for marketers have also shifted. As…
The Cost of Running a Marketing Automation Team
InfographicToday, marketing automation is on the tip of every marketers tongue, it is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates those high demand competencies and the costs associated with them. How does your team stack up?
The Winning Recipe for the Perfect “Thank You” Page
BlogIt’s time to shake up how we think about saying “thank you,” and not in the merely the message, but as a marketing tactic. The majority of marketers use a…
