Demand Generation

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February 1, 2019

How Marketing Salaries and Team Structure Have Changed in the Past Five Years

The discipline of marketing is evolving rapidly. With the shift in technologies that help marketers manage their day-to-day responsibilities in different ways, the expectations for marketers have also shifted. As…

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January 28, 2019

The Cost of Running a Marketing Automation Team

Today, marketing automation is on the tip of every marketers tongue, it is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates those high demand competencies and the costs associated with them. How does your team stack up?

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June 11, 2018

The Winning Recipe for the Perfect “Thank You” Page

It’s time to shake up how we think about saying “thank you,” and not in the merely the message, but as a marketing tactic. The majority of marketers use a…

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