Demand Generation

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August 5, 2020

Pardot vs. Marketo: What are the differences and benefits for marketers?

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Marketing automation is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates the key difference between Eloqua and Marketo.

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August 5, 2020

Eloqua vs. Marketo: What are the differences and benefits for marketers?

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Marketing automation is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates the key difference between Eloqua and Marketo.

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May 7, 2020

Sales Enablement Playbook: The Strategy and TechStack You Need to Support Your Inside Sales Team

Things have changed. If your tried and true motions were to engage customers via events, in-person meetings and over soup to nuts meals or on the course, you likely no…

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February 3, 2020

Improve Lead Routing Through Sales and Marketing Alignment

Lead routing continues to be a struggle for the majority of B2B organizations. In its State of Lead Management report, LeanData found, “More than 57 percent of respondents expressed doubts…

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August 30, 2019

Demand Generation Channels | Choose the Best Channels for Your Strategy

Marketing Has Already Changed Technology has exponentially expanded the landscape of ways marketers get in front of prospects. The plethora of demand generation channels is exciting, offering different approaches to…

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