Demand Generation
Campaign Playbook Example
BlogIntroduction: What is a playbook? We hear the word playbook quite a bit in martech these days, from sales playbooks to marketing playbooks to tactic-specific areas like an events playbook…
How Marketing Salaries and Team Structure Have Changed in the Past Five Years
BlogThe discipline of marketing is evolving rapidly. With the shift in technologies that help marketers manage their day-to-day responsibilities in different ways, the expectations for marketers have also shifted. As…
The Cost of Running a Marketing Automation Team
InfographicToday, marketing automation is on the tip of every marketers tongue, it is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates those high demand competencies and the costs associated with them. How does your team stack up?
The Winning Recipe for the Perfect “Thank You” Page
BlogIt’s time to shake up how we think about saying “thank you,” and not in the merely the message, but as a marketing tactic. The majority of marketers use a…
There’s No Easy Button for ABM Orchestration
BlogWhat if I told you to throw away the idea of automation for a minute? To completely forget everything you’ve been told about building scalable processes that can automatically help…
LeadMD’s Hybrid Inbound / Outbound Model: An Explainer
Blog, SlideshareThe Demand Generation waterfall, marketers know it and love it: Take an entire universe of leads and let marketing pour them into the dark awaiting void, watch as sales gravity…
