Demand Generation
Improve Lead Routing Through Sales and Marketing Alignment
BlogLead routing continues to be a struggle for the majority of B2B organizations. In its State of Lead Management report, LeanData found, “More than 57 percent of respondents expressed doubts…
Demand Generation Channels | Choose the Best Channels for Your Strategy
BlogMarketing Has Already Changed Technology has exponentially expanded the landscape of ways marketers get in front of prospects. The plethora of demand generation channels is exciting, offering different approaches to…
Map Your Buyer’s Journey: From Demand Generation to Hot Lead
BlogThe Buyer’s Journey, Literally Let’s begin our buyer’s journey map with the story of a tangible journey. An accountant, let’s call him, Mr. Accountant, takes the bus to work (because…
Cut Through the Noise, Create Better Conversations with Prospects
BlogHow Messaging Fits Into Demand Generation Messaging and positioning are elements of marketing strategy as old as the discipline of marketing itself. But, unlike our marketing ancestors, modern marketing technologies…
Demand Generation Framework | A Playbook for Impacting Revenue
BlogIs Demand Generation Right for You? Here’s an assumption: You’re a marketer looking to deliver revenue outcomes for your organization. If that’s true, then you’re likely also weighing where you…
Demand Generation Drives Revenue, But Only When Aligned to Corporate KPIs
BlogThe Right Demand Generation Mindset With great visibility, comes great responsibility. In marketing, when this power is wielded well, you see marketing teams applauded, like Drift and Dollar Shave Club. When…
