Demand Generation

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July 25, 2019

Demand Generation Framework | A Playbook for Impacting Revenue

Is Demand Generation Right for You? Here’s an assumption: You’re a marketer looking to deliver revenue outcomes for your organization. If that’s true, then you’re likely also weighing where you…

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June 20, 2019

Demand Generation Drives Revenue, But Only When Aligned to Corporate KPIs

The Right Demand Generation Mindset With great visibility, comes great responsibility. In marketing, when this power is wielded well, you see marketing teams applauded, like Drift and Dollar Shave Club. When…

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May 28, 2019

10 Ways to Improve Your Form Conversion

In the spirit of the crappy movie, How to Lose a Guy in 10 Dates, here are 10 ways to ensure your marketing automation forms aren’t driving away attractive new leads.

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May 20, 2019

Integrated Marketing Campaign Management for Enterprise Companies

Introduction As part of our soon-to-be-released eBook on Best Practices for an Enterprise Marketo Implementation, I was asked to contribute tips on how to run an effective integrated marketing campaign….

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April 1, 2019

Campaign Playbook – A Marketing Playbook Template

Introduction: What is a Marketing Playbook? We hear the word playbook quite a bit in martech these days, from sales playbooks to marketing playbooks to tactic-specific areas like an events…

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February 1, 2019

How Marketing Salaries and Team Structure Have Changed in the Past Five Years

The discipline of marketing is evolving rapidly. With the shift in technologies that help marketers manage their day-to-day responsibilities in different ways, the expectations for marketers have also shifted. As…

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