Demand Generation
10 Ways to Improve Your Form Conversion
BlogIn the spirit of the crappy movie, How to Lose a Guy in 10 Dates, here are 10 ways to ensure your marketing automation forms aren’t driving away attractive new leads.
Integrated Marketing Campaign Management for Enterprise Companies
BlogIntroduction As part of our soon-to-be-released eBook on Best Practices for an Enterprise Marketo Implementation, I was asked to contribute tips on how to run an effective integrated marketing campaign….
Campaign Playbook – A Marketing Playbook Template
BlogIntroduction: What is a Marketing Playbook? We hear the word playbook quite a bit in martech these days, from sales playbooks to marketing playbooks to tactic-specific areas like an events…
How Marketing Salaries and Team Structure Have Changed in the Past Five Years
BlogThe discipline of marketing is evolving rapidly. With the shift in technologies that help marketers manage their day-to-day responsibilities in different ways, the expectations for marketers have also shifted. As…
The Cost of Running a Marketing Automation Team
InfographicToday, marketing automation is on the tip of every marketers tongue, it is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates those high demand competencies and the costs associated with them. How does your team stack up?
The Winning Recipe for the Perfect “Thank You” Page
BlogIt’s time to shake up how we think about saying “thank you,” and not in merely the message, but as a marketing tactic. The majority of marketers use a “thank…
