Inbound Marketing

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February 3, 2020

Improve Lead Routing Through Sales and Marketing Alignment

Lead routing continues to be a struggle for the majority of B2B organizations. In its State of Lead Management report, LeanData found, “More than 57 percent of respondents expressed doubts…

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August 30, 2019

Demand Generation Channels | Choose the Best Channels for Your Strategy

Marketing Has Already Changed Technology has exponentially expanded the landscape of ways marketers get in front of prospects. The plethora of demand generation channels is exciting, offering different approaches to…

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May 28, 2019

10 Ways to Improve Your Form Conversion

In the spirit of the crappy movie, How to Lose a Guy in 10 Dates, here are 10 ways to ensure your marketing automation forms aren’t driving away attractive new leads.

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April 1, 2019

Campaign Playbook – A Marketing Playbook Template

Introduction: What is a Marketing Playbook? We hear the word playbook quite a bit in martech these days, from sales playbooks to marketing playbooks to tactic-specific areas like an events…

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February 22, 2019

Web Forms: Should They Stay or Go?

A Podcast Debate There’s a business analytics tool called Databox and they have a podcast called “Ground Up”. I’ve been following their Director of Marketing, John Bonini, on LinkedIn (you…

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October 17, 2018

Turning Conversations Into Action with Drift’s Marketo and Salesforce Integrations

Should You Read This? If you’re a Marketo and/or Salesforce.com administrator, you may be suffering from some tech stack overwhelm. Every platform wants to integrate with these two core hubs…

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