Marketing Automation

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February 1, 2019

A B2B Marketing Newsletter That Doesn’t Suck?

Last week(ish) I launched a reimagined LeadMD newsletter. It’s targeted toward B2B marketers, but B2C marketers are welcome to join the fun and I don’t think you’ll be disappointed. In this…

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February 1, 2019

How Marketing Salaries and Team Structure Have Changed in the Past Five Years

The discipline of marketing is evolving rapidly. With the shift in technologies that help marketers manage their day-to-day responsibilities in different ways, the expectations for marketers have also shifted. As…

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January 28, 2019

The Cost of Running a Marketing Automation Team

Today, marketing automation is on the tip of every marketers tongue, it is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates those high demand competencies and the costs associated with them. How does your team stack up?

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October 25, 2018

MarTech Mishaps: How to Actually Get Value from Your MarTech Investment

Modern MarTech Fatigue In his article, originally published on MarTech.zone, our CEO, Justin Gray, provides solutions for organization dealing with MarTech fatigue. “We invested in {insert MarTech here}, but aren’t…

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September 24, 2018

Message Mapping: A Guide for Creating Effective Email Nurturing Road Maps

Marketing Automation allows for much more than batch and blast email sends. However, we all still need to leverage emails for: targeted or timely messages, event communications, nurtures, etc. Email…

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March 21, 2018

How to Make Your Next Industry Conference Suck Less

You won’t know if a conference has real value until you determine what good ROI looks like to you. Entrepreneurs have no shortage of conferences, retreats, seminars, meet and greets and good old…

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