Marketing Automation

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March 21, 2018

How to Make Your Next Industry Conference Suck Less

You won’t know if a conference has real value until you determine what good ROI looks like to you. Entrepreneurs have no shortage of conferences, retreats, seminars, meet and greets and good old…

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February 1, 2018

Buyer Personas Are Useless and Fluffy

As a consultant, there are some recurring conversations we have with almost every client and a discussion about the existence and merit of buyer personas is almost always one of…

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January 8, 2018

The 6 Keys to Successfully Evaluating MarTech

Stop! Take your fingers off your keyboard and slide back a few inches from the laptop. Seriously. Before you fill out the next webform requesting a demo from the latest…

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December 20, 2017

Uncovering Important Insights for Personalization

Personalizing marketing messages can be a very effective strategy for many companies to create a unique experience, connect with their prospects, and increase conversions. Personalization goes way beyond, “Dear {first…

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December 14, 2017

Campaign First, Champagne Second

Did that headline draw you in? Well, tis the season! But before we can get to any of that, let’s straighten out a few things when it comes to campaigns first….

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December 8, 2017

Your Marketing Team Is Struggling, Here’s How to Empower Them

There’s been some chatter recently about marketing technology budgets shrinking (and the associated implication that marketers’ roles are diminishing), but none of this is exactly what it seems. In fact,…

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