Marketing Automation

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December 14, 2017

Campaign First, Champagne Second

Did that headline draw you in? Well, tis the season! But before we can get to any of that, let’s straighten out a few things when it comes to campaigns first….

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December 8, 2017

Your Marketing Team Is Struggling, Here’s How to Empower Them

There’s been some chatter recently about marketing technology budgets shrinking (and the associated implication that marketers’ roles are diminishing), but none of this is exactly what it seems. In fact,…

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September 28, 2017

The Future of AI in Marketing Looks A Lot Like the Present

Artificial intelligence: so HOT right now. From robots disguised as customer service agents helping customers troubleshoot to a phone that will use your face to unlock itself, the machines are learning…

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