Marketing Operations

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August 18, 2020

4 Steps to Cleaner Marketing Data: A Guide for Marketers

Marketers aren’t traditionally “data” people. Historically, data has been an IT function. But today, marketing technology (MarTech) empowers marketers to collect and manage marketing data on their own. This data…

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August 5, 2020

Pardot vs. Marketo: What are the differences and benefits for marketers?

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Marketing automation is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates the key difference between Eloqua and Marketo.

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August 5, 2020

Eloqua vs. Marketo: What are the differences and benefits for marketers?

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Marketing automation is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates the key difference between Eloqua and Marketo.

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March 8, 2020

The Secret to Sales Enabled Marketing Campaigns: RACI

How often have you and your fellow marketers complained about the lack of sales help in your marketing efforts? From help to drive attendance at your events to the usage…

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September 24, 2019

What is Revenue Operations? Lessons Learned from the Allocadia Team

Revenue Operations seems to be the hot, new title, experiencing incredible growth. Take it from Dana’s chart*. So, I sat down with the team from Allocadia to learn why they…

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