Marketing Operations

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March 8, 2020

The Secret to Sales Enabled Marketing Campaigns: RACI

How often have you and your fellow marketers complained about the lack of sales help in your marketing efforts? From help to drive attendance at your events to the usage…

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September 24, 2019

What is Revenue Operations? Lessons Learned from the Allocadia Team

Revenue Operations seems to be the hot, new title, experiencing incredible growth. Take it from Dana’s chart*. So, I sat down with the team from Allocadia to learn why they…

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June 7, 2019

The State of B2B Marketing: A Decade Into Revolution

B2B Marketing Perceptions I’ve spent much of the first part of this year speaking with executives, practitioners, “thought leaders” and vendors alike. To say that there is a consistent theme…

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May 20, 2019

Integrated Marketing Campaign Management for Enterprise Companies

Introduction As part of our soon-to-be-released eBook on Best Practices for an Enterprise Marketo Implementation, I was asked to contribute tips on how to run an effective integrated marketing campaign….

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