Marketing Operations

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October 31, 2018

Download: Partner Webinar Template

So, You Wanna Host a Partner Webinar Working with partners to ideate, execute and promote joint content can be a huge revenue-generating activity. In fact, Kim Allen just outlined the…

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October 17, 2018

Turning Conversations Into Action with Drift’s Marketo and Salesforce Integrations

Should You Read This? If you’re a Marketo and/or Salesforce.com administrator, you may be suffering from some tech stack overwhelm. Every platform wants to integrate with these two core hubs…

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September 22, 2017

Marketing Attribution – How It’s Done in Bizible: Part III of III

In case you didn’t already know, you’re reading the third – and final – post in a series I wrote focusing on the nitty-gritty of marketing attribution. If you missed…

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September 20, 2017

Marketing Attribution – How It’s Done in Marketo: Part II of III

If you’re reading this, I hope you also read my post earlier this week about how to handle marketing attribution in Salesforce. This is the second part of this series,…

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September 18, 2017

Marketing Attribution – How It’s Done in Salesforce: Part I of III

Marketing attribution is like going to the gym. You scroll through social media and see everyone else talking about it. You’ve read a million blog posts about it. You think,…

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August 7, 2017

Everything You Know About ‘Lead’ Nurturing is False. (And How To Fix It)

Where to even start with nurturing efforts? Lead Nurturing is one of the primary features of Marketing Automation and it’s one of the biggest initial drivers of why we originally…

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