Marketing Operations

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January 28, 2019

The Cost of Running a Marketing Automation Team

Today, marketing automation is on the tip of every marketers tongue, it is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates those high demand competencies and the costs associated with them. How does your team stack up?

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November 14, 2018

How to Use Marketo’s Web Personalization Tool to Generate Revenue

What is Marketo’s Web Personalization Tool? If you already know this, skip to the next main section. Marketo is a marketing automation tool. They’re attempting to brand themselves as an…

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October 31, 2018

Download: Partner Webinar Template

So, You Wanna Host a Partner Webinar Working with partners to ideate, execute and promote joint content can be a huge revenue-generating activity. In fact, Kim Allen just outlined the…

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October 17, 2018

Turning Conversations Into Action with Drift’s Marketo and Salesforce Integrations

Should You Read This? If you’re a Marketo and/or Salesforce.com administrator, you may be suffering from some tech stack overwhelm. Every platform wants to integrate with these two core hubs…

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September 22, 2017

Marketing Attribution – How It’s Done in Bizible: Part III of III

In case you didn’t already know, you’re reading the third – and final – post in a series I wrote focusing on the nitty-gritty of marketing attribution. If you missed…

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September 20, 2017

Marketing Attribution – How It’s Done in Marketo: Part II of III

If you’re reading this, I hope you also read my post earlier this week about how to handle marketing attribution in Salesforce. This is the second part of this series,…

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