Marketing Operations

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September 20, 2017

Marketing Attribution – How It’s Done in Marketo: Part II of III

If you’re reading this, I hope you also read my post earlier this week about how to handle marketing attribution in Salesforce. This is the second part of this series,…

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September 18, 2017

Salesforce Marketing Attribution: Proving ROI Part I of III

Marketing attribution is like going to the gym. You scroll through social media and see everyone else talking about it. You’ve read a million blog posts about it. You think,…

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August 7, 2017

Everything You Know About ‘Lead’ Nurturing is False. (And How To Fix It)

Where to even start with nurturing efforts? Lead Nurturing is one of the primary features of Marketing Automation and it’s one of the biggest initial drivers of why we originally…

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June 30, 2017

How to Keep Customers Happy When Employees Are On Vacation

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Employees take vacation – or at least they should. Summer is upon us and so comes the four-day weekend. Do you have a plan to ensure your customers and clients…

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