Marketing Operations

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September 18, 2017

Marketing Attribution – How It’s Done in Salesforce: Part I of III

Marketing attribution is like going to the gym. You scroll through social media and see everyone else talking about it. You’ve read a million blog posts about it. You think,…

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August 7, 2017

Everything You Know About ‘Lead’ Nurturing is False. (And How To Fix It)

Where to even start with nurturing efforts? Lead Nurturing is one of the primary features of Marketing Automation and it’s one of the biggest initial drivers of why we originally…

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June 30, 2017

How to Keep Customers Happy When Employees Are On Vacation

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Employees take vacation – or at least they should. Summer is upon us and so comes the four-day weekend. Do you have a plan to ensure your customers and clients…

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