Marketing Profession

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April 5, 2019

Center of Excellence: The Tool Great Marketing Teams Wield Skillfully

The Case for a Marketing Center of Excellence The case for a Marketing Center of Excellence (COE) starts with a special kind of marketer, a catalyst. That catalyst must be…

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March 18, 2019

5 Insanely Important Lessons from Top CMOs

The Setup The premise of the article is really simple: What lessons have I learned recently from CMOs? When I began thinking about that question for this ClickZ article, I…

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February 19, 2019

Customer Marketing Best Practices with Katie Martell

The Unapologetic Truth Teller, Kate Martell If you don’t know Katie Martell, what are you doing with your life? A self-described on-demand marketer (which she says is just a fancy…

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February 1, 2019

A B2B Marketing Newsletter That Doesn’t Suck?

Last week(ish) I launched a reimagined LeadMD newsletter. It’s targeted toward B2B marketers, but B2C marketers are welcome to join the fun and I don’t think you’ll be disappointed. In this…

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February 1, 2019

How Marketing Salaries and Team Structure Have Changed in the Past Five Years

The discipline of marketing is evolving rapidly. With the shift in technologies that help marketers manage their day-to-day responsibilities in different ways, the expectations for marketers have also shifted. As…

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January 28, 2019

The Cost of Running a Marketing Automation Team

Today, marketing automation is on the tip of every marketers tongue, it is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates those high demand competencies and the costs associated with them. How does your team stack up?

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