Measurement

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April 1, 2019

Campaign Playbook Example

Introduction: What is a playbook? We hear the word playbook quite a bit in martech these days, from sales playbooks to marketing playbooks to tactic-specific areas like an events playbook…

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March 4, 2019

Customer Marketing with Gainsight CMO, Anthony Kennada

On this week’s episode of the Marketing Evangelist Network, LeadMD CMO, Andrea Lechner-Becker, welcomes Anthony Kennada to the show. Starting his career in business development, Anthony brings a diverse background…

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November 14, 2018

How to Use Marketo’s Web Personalization Tool to Generate Revenue

What is Marketo’s Web Personalization Tool? If you already know this, skip to the next main section. Marketo is a marketing automation tool. They’re attempting to brand themselves as an…

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October 25, 2018

MarTech Mishaps: How to Actually Get Value from Your MarTech Investment

Modern MarTech Fatigue In his article, originally published on MarTech.zone, our CEO, Justin Gray, provides solutions for organization dealing with MarTech fatigue. “We invested in {insert MarTech here}, but aren’t…

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August 30, 2018

So Now You Understand Marketing Attribution…Or Do You?

About a year ago, I wrote a post about why your CEO doesn’t give a sh*t about campaign attribution. The gist of it was that marketers need to better align…

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