Measurement

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August 23, 2018

The Modern Guidelines of Marketing Attribution Every CMO Should Know

The digital transformation of marketing has completely disrupted the way we think about the entire field. Where marketing geniuses of years past were identified by their killer creative, marketing gurus…

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August 20, 2018

How Modern Marketing Leaders are Solving Common Metrics Challenges Today

Today’s modern Marketing Leader must prove that every investment in marketing equates to measurable revenue. Unfortunately, the harsh reality is that many marketers face challenges when it comes to easily…

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August 16, 2018

Marketing Attribution: How Can It Improve Your Marketing Strategy?

The BIG Marketing Question Every marketing department needs to understand what’s working and what’s not. That simple question is referred to as marketing attribution. What actions in marketing are driving…

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August 10, 2018

3 Steps to Prepare for Marketing Attribution

Maybe you’ve heard stats like this one, about how handling marketing attribution well can boost your business’ efficiency by 15 to 30 percent, or maybe you’ve gotten pressure from your…

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August 2, 2018

B2B Attribution Vendors: Differences Between Platforms

The Marketing Attribution Landscape Marketing attribution is the practice of collecting and measuring customer touchpoints across multiple channels and then attributing revenue to each of those touchpoints to better understand…

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November 27, 2017

What Is a Sales Playbook? Hint: It’s Not a Sales Script

Memorizing lines is maybe 5% of what makes an actor great. Yes, it’s important to know what to say, but it’s more important to know how a character sees the…

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