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August 16, 2018

Marketing Attribution: How Can It Improve Your Marketing Strategy?

The BIG Marketing Question Every marketing department needs to understand what’s working and what’s not. That simple question is referred to as marketing attribution. What actions in marketing are driving…

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August 10, 2018

3 Steps to Prepare for Marketing Attribution

Maybe you’ve heard stats like this one, about how handling marketing attribution well can boost your business’ efficiency by 15 to 30 percent, or maybe you’ve gotten pressure from your…

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August 2, 2018

B2B Attribution Vendors: The Differences Between Bizible, Bright Funnel, Full Circle and Engagio

The Marketing Attribution Landscape Marketing attribution is the practice of collecting and measuring customer touchpoints across multiple channels and then attributing revenue to each of those touchpoints to better understand…

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November 27, 2017

What Is a Sales Playbook? Hint: It’s Not a Sales Script

Memorizing lines is maybe 5% of what makes an actor great. Yes, it’s important to know what to say, but it’s more important to know how a character sees the…

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July 3, 2017

Measurement is the Only Way to Marketing Automation Independence

Using marketing automation tools without proper measurement is like having a fireworks display with all duds. Instead of ooh’ing and aah’ing over the dazzling array of information at your disposal…

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