Objectives & KPIs

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October 30, 2018

Bad CMOs Say These 3 Things

The Technology Disconnect When LeadMD started (way back in 2009), the marketing automation world was fresh and dewy-eyed. The implementation of marketing automation platforms lacked structure or best practices; it…

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October 25, 2018

MarTech Mishaps: How to Actually Get Value from Your MarTech Investment

Modern MarTech Fatigue In his article, originally published on MarTech.zone, our CEO, Justin Gray, provides solutions for organization dealing with MarTech fatigue. “We invested in {insert MarTech here}, but aren’t…

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October 3, 2018

Marketing Strategy Lies: Four Myths That Keep Companies from Growing

What is marketing strategy? People love to talk about strategy. Marketing executives especially love to tell people that they focus on marketing strategy, as if understanding and perhaps even executing…

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August 20, 2018

How Modern Marketing Leaders are Solving Common Metrics Challenges Today

Today’s modern Marketing Leader must prove that every investment in marketing equates to measurable revenue. Unfortunately, the harsh reality is that many marketers face challenges when it comes to easily…

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August 16, 2018

Marketing Attribution: How Can It Improve Your Marketing Strategy?

The BIG Marketing Question Every marketing department needs to understand what’s working and what’s not. That simple question is referred to as marketing attribution. What actions in marketing are driving…

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