Objectives & KPIs

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November 14, 2019

How to Conduct a Go-To-Market Strategy Workshop

Setting the right Go-To-Market (GTM) strategy for your business is not an easy task. In fact, quite the contrary. The process for identifying and implementing the best GTM strategy for…

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October 29, 2019

How Does Sales and Marketing Alignment Impact Sales Enablement?

Misperceptions of Sales Enablement When I speak with marketing and sales leaders about sales enablement, I start with a simple question: “How do you define sales enablement?” The most common…

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October 7, 2019

We’ve Solved the Mystery of Sales and Marketing Alignment, Finally

It’s Science. LeadMD has spent the last six months designing and implementing research to be released in a few weeks. That research centers around a simple mandate – determine what…

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September 24, 2019

What is Revenue Operations? Lessons Learned from the Allocadia Team

Revenue Operations seems to be the hot, new title, experiencing incredible growth. Take it from Dana’s chart*. So, I sat down with the team from Allocadia to learn why they…

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July 31, 2019

Change Management Doesn’t Have to be Painful | Five Principles to Employ

The Times, They Are A-Changin’ The evolution is coming. When MarTech began, they promised results – tangible outcomes marketers could depend on. But the results haven’t come as advertised. Software platforms require more…

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June 20, 2019

Demand Generation Drives Revenue, But Only When Aligned to Corporate KPIs

The Right Demand Generation Mindset With great visibility, comes great responsibility. In marketing, when this power is wielded well, you see marketing teams applauded, like Drift and Dollar Shave Club. When…

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