Objectives & KPIs

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May 9, 2019

Marketing Reporting: Tips and Tricks from the Trenches

The State of Marketing Reporting Sam Melnick, VP of Marketing at Allocadia started this panel interview with a seemingly easy question, “What’s the state of the union for measuring marketing’s…

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April 10, 2019

How to Create a PMO: Building a Business Case for Centralized PM

Introduction Moving big, organization-changing projects from vision to implementation, measurement and optimization is wrought with complexity. Even the most competent marketing and sales leaders with the best intentions need help…

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April 1, 2019

Campaign Playbook Example

Introduction: What is a playbook? We hear the word playbook quite a bit in martech these days, from sales playbooks to marketing playbooks to tactic-specific areas like an events playbook…

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March 4, 2019

Customer Marketing with Gainsight CMO, Anthony Kennada

On this week’s episode of the Marketing Evangelist Network, LeadMD CMO, Andrea Lechner-Becker, welcomes Anthony Kennada to the show. Starting his career in business development, Anthony brings a diverse background…

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February 1, 2019

A B2B Marketing Newsletter That Doesn’t Suck?

Last week(ish) I launched a reimagined LeadMD newsletter. It’s targeted toward B2B marketers, but B2C marketers are welcome to join the fun and I don’t think you’ll be disappointed. In this…

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January 22, 2019

Priorities for Your First 90 Days as CMO

Perhaps you just started as CMO or maybe you’re a marketer who one day wants to be a CMO. Either way, if you’re in marketing, these tips will help create…

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