Objectives & KPIs

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August 20, 2018

How Modern Marketing Leaders are Solving Common Metrics Challenges Today

Today’s modern Marketing Leader is responsible for proving that every investment in marketing equates to measurable revenue. Sounds easy, right? The harsh reality is that many marketers face challenges when…

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August 16, 2018

Marketing Attribution: How Can It Improve Your Marketing Strategy?

When most of us think about marketing attribution, what comes to mind is a rearview mirror. After all, we usually look at certain customer behaviors or revenue sums from the…

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January 4, 2017

Fight for the Marketing Budget You Deserve This Year!

The marketing budget is often the first thing trimmed—if not cut completely—when the going gets tough. This article will help you market your budget needs this year. 

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