Objectives & KPIs

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August 20, 2018

How Modern Marketing Leaders are Solving Common Metrics Challenges Today

Today’s modern Marketing Leader must prove that every investment in marketing equates to measurable revenue. Unfortunately, the harsh reality is that many marketers face challenges when it comes to easily…

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August 16, 2018

Marketing Attribution: How Can It Improve Your Marketing Strategy?

The BIG Marketing Question Every marketing department needs to understand what’s working and what’s not. That simple question is referred to as marketing attribution. What actions in marketing are driving…

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January 4, 2017

Fight for the Marketing Budget You Deserve This Year!

The marketing budget is often the first thing trimmed—if not cut completely—when the going gets tough. This article will help you market your budget needs this year. 

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