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February 1, 2019

How Marketing Salaries and Team Structure Have Changed in the Past Five Years

The discipline of marketing is evolving rapidly. With the shift in technologies that help marketers manage their day-to-day responsibilities in different ways, the expectations for marketers have also shifted. As…

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January 22, 2019

Priorities for Your First 90 Days as CMO

Perhaps you just started as CMO or maybe you’re a marketer who one day wants to be a CMO. Either way, if you’re in marketing, these tips will help create…

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December 18, 2018

Customer Marketing Framework

Our Customer Marketing Framework The benefits of customer retention and cross-sell/upsell are well-documented. Common principles like the 80/20 rule and how much cheaper it is to retain, rather than gain…

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November 15, 2018

All About Alliances: How to Build a World-Class Partner Program

Introduction Last month we started our partner marketing theme which will wrap up this month. And I have to say, I’m so excited about this short series of guest posts…

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