Organization Design

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April 18, 2019

Step-By-Step Guide to Building a Data and Analytics COE

Preliminary COE Reading We’ve already established the importance of COEs, along with how starting with a data and analytics Center of Excellence (COE) helps CMOs in the boardroom. So, assuming you…

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April 10, 2019

How to Create a PMO: Building a Business Case for Centralized PM

Introduction Moving big, organization-changing projects from vision to implementation, measurement and optimization is wrought with complexity. Even the most competent marketing and sales leaders with the best intentions need help…

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April 5, 2019

Center of Excellence: The Tool Great Marketing Teams Wield Skillfully

The Case for a Marketing Center of Excellence The case for a Marketing Center of Excellence (COE) starts with a special kind of marketer, a catalyst. That catalyst must be…

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February 1, 2019

How Marketing Salaries and Team Structure Have Changed in the Past Five Years

The discipline of marketing is evolving rapidly. With the shift in technologies that help marketers manage their day-to-day responsibilities in different ways, the expectations for marketers have also shifted. As…

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January 22, 2019

Priorities for Your First 90 Days as CMO

Perhaps you just started as CMO or maybe you’re a marketer who one day wants to be a CMO. Either way, if you’re in marketing, these tips will help create…

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December 18, 2018

Customer Marketing Framework

Our Customer Marketing Framework The benefits of customer retention and cross-sell/upsell are well-documented. Common principles like the 80/20 rule and how much cheaper it is to retain, rather than gain…

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