Performance Management

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September 17, 2020

The End of Marketing Attribution and the Beginning of True Buyer Insight

Marketing has been down a long and perilous path aimed at understanding behavioral customer journeys, all in the name of becoming ‘data driven’. The road hasn’t been easy, laden with…

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September 11, 2020

A Guide To Marketing Performance Management

How to Handle Marketing Performance Management Outline When you’re putting together your marketing strategy, you aren’t just doing that for the fun of it. You’re looking for results! The question…

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August 11, 2020

How to Perform a Website Audit for Lead Generation

A website is among the top three most effective B2B lead generation tactics, according to IDG’s B2B Lead Generation Marketing Trends survey. In fact, almost 40% of respondents said their…

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October 7, 2019

Sales & Marketing Alignment Finally Demystified

It’s Science. LeadMD has spent the last six months designing and implementing research to be released in a few weeks. That research centers around a simple mandate – determine what…

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May 20, 2019

Integrated Marketing Campaign Management for Enterprise Companies

Introduction As part of our soon-to-be-released eBook on Best Practices for an Enterprise Marketo Implementation, I was asked to contribute tips on how to run an effective integrated marketing campaign….

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April 18, 2019

Step-By-Step Guide to Building a Data and Analytics COE

Preliminary COE Reading We’ve already established the importance of COEs, along with how starting with a data and analytics Center of Excellence (COE) helps CMOs in the boardroom. So, assuming you…

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