Reporting & Analytics

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May 20, 2019

Integrated Marketing Campaign Management for Enterprise Companies

Introduction As part of our soon-to-be-released eBook on Best Practices for an Enterprise Marketo Implementation, I was asked to contribute tips on how to run an effective integrated marketing campaign….

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April 18, 2019

Step-By-Step Guide to Building a Data and Analytics COE

Preliminary COE Reading We’ve already established the importance of COEs, along with how starting with a data and analytics Center of Excellence (COE) helps CMOs in the boardroom. So, assuming you…

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February 1, 2019

A B2B Marketing Newsletter That Doesn’t Suck?

Last week(ish) I launched a reimagined LeadMD newsletter. It’s targeted toward B2B marketers, but B2C marketers are welcome to join the fun and I don’t think you’ll be disappointed. In this…

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August 30, 2018

So Now You Understand Marketing Attribution…Or Do You?

About a year ago, I wrote a post about why your CEO doesn’t give a sh*t about campaign attribution. The gist of it was that marketers need to better align…

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August 23, 2018

The Modern Guidelines of Marketing Attribution Every CMO Should Know

The digital transformation of marketing has completely disrupted the way we think about the entire field. Where marketing geniuses of years past were identified by their killer creative, marketing gurus…

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August 20, 2018

How Modern Marketing Leaders are Solving Common Metrics Challenges Today

Today’s modern Marketing Leader must prove that every investment in marketing equates to measurable revenue. Unfortunately, the harsh reality is that many marketers face challenges when it comes to easily…

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