Reporting & Analytics

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September 28, 2017

The Future of AI in Marketing Looks A Lot Like the Present

Artificial intelligence: so HOT right now. From robots disguised as customer service agents helping customers troubleshoot to a phone that will use your face to unlock itself, the machines are learning…

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May 24, 2017

Show Yourself the Money: A Marketing Budget Calculator

The human head weighs 8lbs.

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April 17, 2017

ROI Proof Week: Back to Basics

Positive ROI is swimming in plain sight.

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February 7, 2017

ROI: 6 Steps for Determining Cost Allocation

Here’s why you should already be doing cost allocation.

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