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When banded together, Sales & Marketing are an unstoppable force. How PROCESS, COMPENSATION, & EGO play a role in the success of these unlikely partners-in-crime.
Lead Nurturing works. Our clients see a lift in nurtured marketing driven deals anywhere between 30 – 200%. The average time to close these prospects is 160 days on average, but because we have shifted the buyer back into the marketing cycle we see a decrease of over $60 per lead, that's 40% with our client average of $150.oo burdened cost per lead.Those are big results and we're seeing them in less than six months after implementing a well rounds lead nurturing program that is driven by a solid process.