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January 11, 2018

ME Network Ep 72: Jill Rowley on Social Selling, Role of CMO’s Today, and More!

This week’s episode of Marketing Evangelist Network features Jill Rowley, a social selling evangelist, keynote speaker, and strategic business advisor. In December 2017, she joined Marketo as Chief Growth Advisor…

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November 27, 2017

What Is a Sales Playbook? Hint: It’s Not a Sales Script

Memorizing lines is maybe 5% of what makes an actor great. Yes, it’s important to know what to say, but it’s more important to know how a character sees the…

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November 13, 2017

The New Bigger Cost of Bad Data

Let’s be honest: nearly every organization struggles with data challenges. Ranging anywhere from ineffective data management solutions to patchy data security to, well, just plain incorrect and outdated data. It’s…

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October 26, 2017

Hey Sales, We Need You Writing Content. Mkay?

The typical cycle of content development goes something like this: Executive and/or marketing team comes up with an interesting topic or email campaign idea. Marketing does the writing. Once complete…

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August 2, 2017

Move Over CMO, Hello Marketing & Sales Operations

We’ve all heard about the declining collective faith in CMOs. The Wall Street Journal recently put an exclamation point on this topic by publishing the results of a study conducted…

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