Technology Integration
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How To Choose The Right B2B Marketing Technology For Your Company
Blog, Thought LeadershipWe’ve all heard the saying, “No one gets fired for choosing IBM.” But in consulting various organizations on their MarTech stack investments over the past five years, I don’t hear IBM as the gold standard. Instead, I hear, “We’re a Salesforce shop. Salesforce acquired Pardot, so it must have better integration and be the better long-term solution.” After helping dozens…
Marketing Automation Platform Comparison Rubric
BlogI was on a webinar hosted by a competitor recently on the topic of choosing the right marketing automation platform (MAP) for your business. The first question they said they asked people was, “What are your requirements?” That seemed to me a little bit like asking my daughter, who speaks about eight words to diagnose why her nose is running…
Migrating Marketing Automation Platforms: A Step-By-Step Migration Guide
BlogDon’t believe the “6 Steps” type articles for this topic. Marketing Automation Platform (MAP) migration is a lot of work – and investment – and it’s incredibly custom to your business. Aside from the cost of the software itself, your biggest investment will be the time it takes to make decisions and rebuild. We’ve helped hundreds of companies through this…
The End of Marketing Attribution and the Beginning of True Buyer Insight
BlogMarketing has been down a long and perilous path aimed at understanding behavioral customer journeys, all in the name of becoming ‘data driven’. The road hasn’t been easy, laden with integration challenges, data potholes, and rapid technology evolution cycles. And just when you think you have everything dialed in just so, someone comes along and starts asking questions. They want…
How to Perform a Website Audit for Lead Generation
BlogA website is among the top three most effective B2B lead generation tactics, according to IDG’s B2B Lead Generation Marketing Trends survey. In fact, almost 40% of respondents said their website was “very effective” in generating new leads. Is yours? Let’s talk about website audits, through the lens of lead gen and conversion best practices. Why the website? Whether you’re…
[Infographic] Tech Stack: Combining Powerful Technology & Funnel-Driven Content
InfographicEmpowering marketers through powerful technology is what we do. At every stage of the funnel, LeadMD can help you plug-in to the right type of tech based on your business needs. With the right technology in place and a funnel-driven content plan, your organization will soar.
How to Create a PMO: Building a Business Case for Centralized PM
BlogIntroduction Moving big, organization-changing projects from vision to implementation, measurement and optimization is wrought with complexity. Even the most competent marketing and sales leaders with the best intentions need help coordinating all the moving parts to integrate the strategy with the day-to-day changes in people, process and technology. That type of project planning and execution is exactly the reason the…
Bad CMOs Say These 3 Things
ArticleThe Technology Disconnect When LeadMD started (way back in 2009), the marketing automation world was fresh and dewy-eyed. The implementation of marketing automation platforms lacked structure or best practices; it was the wild west. Back then, the lack of understanding around the technology made sense. We didn’t label CMOs as “bad CMOs” due to their misunderstanding of technology, because they…
Turning Conversations Into Action with Drift’s Marketo and Salesforce Integrations
BlogShould You Read This? If you’re a Marketo and/or Salesforce.com administrator, you may be suffering from some tech stack overwhelm. Every platform wants to integrate with these two core hubs of marketing and sales departments. If you’re exploring a new tool, it should solve a problem and it should do it well. But beyond that, it should be easy to…
The 6 Keys to Successfully Evaluating MarTech
BlogStop! Take your fingers off your keyboard and slide back a few inches from the laptop. Seriously. Before you fill out the next webform requesting a demo from the latest and greatest marketing technology, take a quick seat. Buying software feels good. It’s the promise of potential, and who doesn’t have a lust for opportunity? Everything could be better if we…
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