Technology Integration

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October 30, 2018

Bad CMOs Say These 3 Things

The Technology Disconnect When LeadMD started (way back in 2009), the marketing automation world was fresh and dewy-eyed. The implementation of marketing automation platforms lacked structure or best practices; it…

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October 17, 2018

Turning Conversations Into Action with Drift’s Marketo and Salesforce Integrations

Should You Read This? If you’re a Marketo and/or Salesforce.com administrator, you may be suffering from some tech stack overwhelm. Every platform wants to integrate with these two core hubs…

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January 8, 2018

The 6 Keys to Successfully Evaluating MarTech

Stop! Take your fingers off your keyboard and slide back a few inches from the laptop. Seriously. Before you fill out the next webform requesting a demo from the latest…

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December 14, 2017

Campaign First, Champagne Second

Did that headline draw you in? Well, tis the season! But before we can get to any of that, let’s straighten out a few things when it comes to campaigns first….

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December 12, 2017

Are Your Creative Assets Helping or Hurting You?

I have a confession to make… I have a hoarding problem. Okay, okay, before you judge, let me explain. It’s not what you think! If you knew me personally, you’d…

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September 28, 2017

The Future of AI in Marketing Looks A Lot Like the Present

Artificial intelligence: so HOT right now. From robots disguised as customer service agents helping customers troubleshoot to a phone that will use your face to unlock itself, the machines are learning…

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