Technology Integration

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September 17, 2020

The End of Marketing Attribution and the Beginning of True Buyer Insight

Marketing has been down a long and perilous path aimed at understanding behavioral customer journeys, all in the name of becoming ‘data driven’. The road hasn’t been easy, laden with integration challenges, data potholes, and rapid technology evolution cycles. And just when you think you have everything dialed in just so, someone comes along and starts asking questions. They want…

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August 11, 2020

How to Perform a Website Audit for Lead Generation

A website is among the top three most effective B2B lead generation tactics, according to IDG’s B2B Lead Generation Marketing Trends survey. In fact, almost 40% of respondents said their website was “very effective” in generating new leads. Is yours? Let’s talk about website audits, through the lens of lead gen and conversion best practices. Why the website? Whether you’re…

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June 22, 2020

[Infographic] Tech Stack: Combining Powerful Technology & Funnel-Driven Content

Empowering marketers through powerful technology is what we do. At every stage of the funnel, LeadMD can help you plug-in to the right type of tech based on your business needs. With the right technology in place and a funnel-driven content plan, your organization will soar.

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April 10, 2019

How to Create a PMO: Building a Business Case for Centralized PM

Introduction Moving big, organization-changing projects from vision to implementation, measurement and optimization is wrought with complexity. Even the most competent marketing and sales leaders with the best intentions need help coordinating all the moving parts to integrate the strategy with the day-to-day changes in people, process and technology. That type of project planning and execution is exactly the reason the…

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October 30, 2018

Bad CMOs Say These 3 Things

The Technology Disconnect When LeadMD started (way back in 2009), the marketing automation world was fresh and dewy-eyed. The implementation of marketing automation platforms lacked structure or best practices; it was the wild west. Back then, the lack of understanding around the technology made sense. We didn’t label CMOs as “bad CMOs” due to their misunderstanding of technology, because they…

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October 17, 2018

Turning Conversations Into Action with Drift’s Marketo and Salesforce Integrations

Should You Read This? If you’re a Marketo and/or Salesforce.com administrator, you may be suffering from some tech stack overwhelm. Every platform wants to integrate with these two core hubs of marketing and sales departments. If you’re exploring a new tool, it should solve a problem and it should do it well. But beyond that, it should be easy to…

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August 18, 2018

Migrating Marketing Automation Platforms: A Step-By-Step Migration Guide

Don’t believe the “6 Steps” type articles for this topic. Marketing Automation Platform (MAP) migration is a lot of work – and investment – and it’s incredibly custom to your business. Aside from the cost of the software itself, your biggest investment will be the time it takes to make decisions and rebuild. We’ve helped hundreds of companies through this…

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January 8, 2018

The 6 Keys to Successfully Evaluating MarTech

Stop! Take your fingers off your keyboard and slide back a few inches from the laptop. Seriously. Before you fill out the next webform requesting a demo from the latest and greatest marketing technology, take a quick seat. Buying software feels good. It’s the promise of potential, and who doesn’t have a lust for opportunity? Everything could be better if we…

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December 14, 2017

Campaign First, Champagne Second

Did that headline draw you in? Well, tis the season! But before we can get to any of that, let’s straighten out a few things when it comes to campaigns first. What does the word “campaign” mean to you? In the marketing world alone, “campaign” is used in so many different ways. There are the campaigns that are marketing initiatives included…

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December 12, 2017

Marketing Asset Best Practices | Practical Design and Copy Tips

I have a confession to make… I have a hoarding problem. Okay, okay, before you judge, let me explain. It’s not what you think! If you knew me personally, you’d likely know I’m a huge learner. I love learning #allthethings about, well, virtually anything! I’m an information collector, an input gatherer, a reader, a “let me store that piece of…

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