Technology Integration

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August 18, 2018

Migrating Marketing Automation Platforms: A Step-By-Step Migration Guide

Don’t believe the “6 Steps” type articles for this topic. Marketing Automation Platform (MAP) migration is a lot of work – and investment – and it’s incredibly custom to your…

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January 8, 2018

The 6 Keys to Successfully Evaluating MarTech

Stop! Take your fingers off your keyboard and slide back a few inches from the laptop. Seriously. Before you fill out the next webform requesting a demo from the latest…

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December 14, 2017

Campaign First, Champagne Second

Did that headline draw you in? Well, tis the season! But before we can get to any of that, let’s straighten out a few things when it comes to campaigns first….

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December 12, 2017

Marketing Asset Best Practices | Practical Design and Copy Tips

I have a confession to make… I have a hoarding problem. Okay, okay, before you judge, let me explain. It’s not what you think! If you knew me personally, you’d…

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September 28, 2017

The Future of AI in Marketing Looks A Lot Like the Present

Artificial intelligence: so HOT right now. From robots disguised as customer service agents helping customers troubleshoot to a phone that will use your face to unlock itself, the machines are learning…

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September 14, 2017

It’s Not a Software Gap; It’s a Skills Gap

Stop me if you’ve heard this one before: B2B companies have a lot to learn from the way B2C companies conduct business. Yes, I know… Nothing about that statement is…

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