Thought Leadership

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March 21, 2018

How to Make Your Next Industry Conference Suck Less

You won’t know if a conference has real value until you determine what good ROI looks like to you. Entrepreneurs have no shortage of conferences, retreats, seminars, meet and greets and good old…

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February 7, 2018

ME Network Ep 73: Joe Hyland Delves into People-to-People Marketing

This week’s episode of Marketing Evangelist Network features Joe Hyland, CMO at ON24. At ON24, Joe embraces big marketing ideas and works to foster the right culture for creativity and…

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February 6, 2018

Dear Fellow Marketers,

This isn’t going to be a typical blog post. I’m writing to you, peer-to-peer, as a fellow marketer, who is hoping to challenge you and bring out your very best….

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February 1, 2018

Buyer Personas Are Useless and Fluffy

As a consultant, there are some recurring conversations we have with almost every client and a discussion about the existence and merit of buyer personas is almost always one of…

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January 11, 2018

ME Network Ep 72: Jill Rowley on Social Selling, Role of CMO’s Today, and More!

This week’s episode of Marketing Evangelist Network features Jill Rowley, a social selling evangelist, keynote speaker, and strategic business advisor. In December 2017, she joined Marketo as Chief Growth Advisor…

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January 8, 2018

The 6 Keys to Successfully Evaluating MarTech

Stop! Take your fingers off your keyboard and slide back a few inches from the laptop. Seriously. Before you fill out the next webform requesting a demo from the latest…

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