Thought Leadership

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February 1, 2018

Buyer Personas Are Useless and Fluffy

As a consultant, there are some recurring conversations we have with almost every client and a discussion about the existence and merit of buyer personas is almost always one of…

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January 11, 2018

ME Network Ep 72: Jill Rowley on Social Selling, Role of CMO’s Today, and More!

This week’s episode of Marketing Evangelist Network features Jill Rowley, a social selling evangelist, keynote speaker, and strategic business advisor. In December 2017, she joined Marketo as Chief Growth Advisor…

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January 8, 2018

The 6 Keys to Successfully Evaluating MarTech

Stop! Take your fingers off your keyboard and slide back a few inches from the laptop. Seriously. Before you fill out the next webform requesting a demo from the latest…

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December 29, 2017

The Most Impactful Tips from the Biggest Marketing Minds of 2017

The marketing world moves fast. One minute you think you have a trend nailed, and then the rules suddenly change and you’re racing to get caught up. The consequence is…

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December 28, 2017

Why You Should Never Hire for Your Company’s Current Gaps (And Should Hire for the Future Instead)

Making hires where your company is weakest and then filling that void is standard hiring logic, right? Sure, that type of plug-the-hole hiring is often necessary but there’s no question…

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December 26, 2017

A Year of Drive: The Most Impactful Advice from the Driven & Co. Podcast

My first foray into owning my own business was swiping snacks from the kitchen cabinet when I was a little kid and selling them to golfers nearby between their rounds….

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