Thought Leadership

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September 22, 2011

Marketing Automation Done Wrong

Marketing Automation requires a process to work. Most Automation implementations are approached without a plan. Disaster is the result.

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July 6, 2011

Quality (Service) is Like Buying Oats

When I was a kid my father had this plaque hanging on the wall in his office. The simple plaque of wood and metal read bluntly Quality is Like Buying…

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June 6, 2011

Marketing Automation Haterade

Over the last few months it seems that a lot of folks are riding the Marketing Automation coat-tails, and not in a good way. Focus continues to be one of…

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