How Marketing Automation and CRM work together in harmony.
Every marketer knows integration is a marketing tool with unlimited potential. By integrating marketing automation with a Customer Relationship Management (CRM) system, a smart marketer can engineer programs that drive qualified traffic, prioritize leads and measure end-to-end results. A fully homogenized process brings about an enhanced customer experience and accelerated sales.
So why don’t more people do it? Let’s explore the whys, as well as the results behind a truly integrated approach to sales and marketing. Download the guide and see how well your systems speak to one another.
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Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.