Everyone is talking about account-based marketing. But what does it really mean? What tactics do you need for success?
In this eBook, take you through through how account-based marketing can help accelerate your pipeline. By cutting through the noise and targeting important decision makers with personalized advertisements, you allow your brand to stand out among the thousands of other advertisements that these executives come across daily.
Key takeaways you’ll discover:
Interrupt Marketing doesn’t work in the age of hyper-customization. We’ve moved to a place where we’re now starting to tailor the information we consume, allowing us to engage decision makers on their terms.
To thrive in ABM, you have to take that hyper-personalized approach. It’s all about crafting a relevant message based on actions your target has already taken.
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Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.