State of B2B Buyer Intelligence, Targeting and Messaging

B2B Marketing Research: Buyer Intelligence

How are B2B marketers finding the right buyers & targeting them with the right message at the right time?

In this primary research of 204 B2B marketers, we uncovered insights into how marketers are collecting buyer intelligence and ways they’re operationalizing it. Key areas of research:

  1. What the marketers meeting and exceeding their goals are doing differently
  2. Perceived confidence in targeting
  3. The impact of data as company size increases
  4. Biggest challenges in leveraging buyer insights
  5. Usage stats for intent data providers

Find out how you measure up to your peers  now


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