Getting Personal – Why Buyer Personas Are Key to Effective Content

Getting Personal

The days of one-size-fits-all marketing messages are long gone.

In the new digital era, CONTENT IS KING and the ability to deliver the right message at the right time is essential to converting leads into prospects, and prospects into customers.

The fact is, customers are looking for a more personal relationship with brands. They want to feel acknowledged and understood, rather than just another email address in your list. Personalized engagement is becoming a key differentiator. If I’m considering company A and company B, and I see no discernible difference in product, the tipping point becomes something more intangible: relevance. Which company is speaking my language and specifically addressing my pain points?

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