The days of one-size-fits-all marketing messages are long gone.
In the new digital era, CONTENT IS KING and the ability to deliver the right message at the right time is essential to converting leads into prospects, and prospects into customers.
The fact is, customers are looking for a more personal relationship with brands. They want to feel acknowledged and understood, rather than just another email address in your list. Personalized engagement is becoming a key differentiator. If I’m considering company A and company B, and I see no discernible difference in product, the tipping point becomes something more intangible: relevance. Which company is speaking my language and specifically addressing my pain points?
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Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.