Sales & marketing (mis)alignment: it’s a battle as old as time itself.
But with the rise of account-based marketing, it’s more important than ever to get your teams on the same page.
The good thing about account-based marketing is that it forces marketing and sales to be in sync by virtue of the targeted approach it requires.
In this deck, originally featured in Engagio’s ABM Online Workshop, you’ll learn how account-based marketing tactics solve for many variables that commonly cause misalignment between sales and marketing teams.
Download the guide today
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.