If at first you don't succeed…


…Try to hide your astonishment.

We all try, fail, try again. Don’t be afraid of failure. Imagine this scenario: Marketer downloads content, run across vendor stock lead scoring framework and build something similar, assign scoring based on behaviors (opening an email, filling out a form) that don’t indicate whether someone is ready to buy.

What we see is that more than 10 interactions online is actually a negative indicator for sales ready quality – tends to be someone who is just researching and has no buying authority. A lot of the beliefs we have held true for lead scoring aren’t true. Read further as we uncover the secrets behind Marketing Automation.

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