…Try to hide your astonishment.
We all try, fail, try again. Don’t be afraid of failure. Imagine this scenario: Marketer downloads content, run across vendor stock lead scoring framework and build something similar, assign scoring based on behaviors (opening an email, filling out a form) that don’t indicate whether someone is ready to buy.
What we see is that more than 10 interactions online is actually a negative indicator for sales ready quality – tends to be someone who is just researching and has no buying authority. A lot of the beliefs we have held true for lead scoring aren’t true. Read further as we uncover the secrets behind Marketing Automation.
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Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.