Creating High-Converting Dynamic Landing Pages with Marketing Automation
The rise of social media, the availability of in-depth data and the advent of powerful marketing automation software have all combined to create a whole new marketing concept designed around the needs and desires of prospects and customers.
Offering highly targeted, relevant content also increases your perceived level of business authenticity. People shopping around for products or services aren’t just looking for the best deal; they are also searching for a business that understands their needs and values them as an individual customer. By taking the time to tailor the content in your emails, landing pages and other content, you’re creating a positive association for that potential customer.
Marketing has evolved from a monologue to a dialogue, and customers are RESPONDING WITH THEIR WALLETS.
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Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.