Managing the Lead Lifecycle: A Best Practices Guide


Getting the Most from Your Leads

Leads are the lifeblood of marketing and sales, the raw material every marketer hopes to turn into gold. Just as marketing technologies have revolutionized the business marketplace in recent years, so too has the art of lead management undergone transformation.

Once strictly a numbers game, intelligent marketers know that deft lead management today can drive higher conversion rates and acquire a deeper understanding of which leads, marketing programs and customer profiles are paying off

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