Marketing Toolkit: B2B Buyer Survey Results and Resources

When your customers are in crisis mode, how do you create something that stands out?
Whether it’s a pandemic or total economic meltdown (or both), when your customer is in crisis, you have to do more to rise to the occasion. In this toolkit, you’ll find three resources:
- B2B buyer survey results with insights “from the horse’s mouth” on what messaging resonates
- A workbook to help you uncover a sales offer that is not a demo of your product
- 5 steps to focus on what’s important
Uncover your buyer-centric offer and messaging now