Marketing in Crisis Toolkit: B2B Buyer Survey Results and Resources

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Marketing in Crisis

When your customers are in crisis mode, how do you create something that stands out?

Whether it’s a pandemic or total economic meltdown (or both), when your customer is in crisis, you have to do more to rise to the occasion. In this toolkit, you’ll find three resources:

  1. B2B buyer survey results with insights “from the horse’s mouth” on what messaging resonates
  2. A workbook to help you uncover a sales offer that is not a demo of your product
  3. 5 steps to focus on what’s important

Uncover your buyer-centric offer and messaging now

 

Download the guide today

Meet Andrea Lechner-Becker

Andrea Lechner-Becker’s bio reads like someone who filled out a what-should-I-be-when-I-grow-up quiz and decided to try every option. Fueled by endless curiosity, Andrea has never met a problem she didn’t want to solve. This led her to managing sales and marketing at an art gallery, then loyalty and email marketing strategy for an NBA team and arena, then the delivery team at LeadMD, followed by a stint as a novelist and culminating with her current role as CMO of LeadMD. With a decade of experience in dynamic marketing roles, Andrea has had the opportunity to work with the most brilliant marketing minds at the best companies in the world. #hugemarketingdork

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