Marketing Enlightenment: There's No Such Thing as a Tactical Implementation


Those who go down the path of a quick, tactical approach instead of a well-thought-out strategic plan find themselves following a path that begins with excitement, progresses into frustration before ultimately the right path is unveiled. We call this “Marketing Enlightenment.”

We’ve gotten spoiled by software in the past decade, led to believe that anything we need is available as plug-and-play. Easy to buy, easy to own has become a mantra of SaaS software. Set up a few elements at the beginning, and you’re good to go. One thing down, and you move on to the next thing. It’s up and running – what more do you need, right? This kind of tactical thinking is a marketing illusion, attracting us with shiny bright lights and lulling us into complacency.

Anyone who works with marketing automation in any capacity will tell you that the setup process is crucial to your ultimate success with the system. Failure to put in the requisite time and effort into upfront strategy can be disastrous down the line as you try to fix tactics that were implemented carelessly.

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