Those who go down the path of a quick, tactical approach instead of a well-thought-out strategic plan find themselves following a path that begins with excitement, progresses into frustration before ultimately the right path is unveiled. We call this “Marketing Enlightenment.”
We’ve gotten spoiled by software in the past decade, led to believe that anything we need is available as plug-and-play. Easy to buy, easy to own has become a mantra of SaaS software. Set up a few elements at the beginning, and you’re good to go. One thing down, and you move on to the next thing. It’s up and running – what more do you need, right? This kind of tactical thinking is a marketing illusion, attracting us with shiny bright lights and lulling us into complacency.
Anyone who works with marketing automation in any capacity will tell you that the setup process is crucial to your ultimate success with the system. Failure to put in the requisite time and effort into upfront strategy can be disastrous down the line as you try to fix tactics that were implemented carelessly.
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Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.