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Raab Report: Top Five Metrics for Revenue Generation Marketers

Top_5_metrics

It’s an old clichè but true: you manage what you measure. One implication is that when a business changes, measures should change as well. Few businesses have ever changed as rapidly as B2B marketing is changing right now. So it’s no wonder that many B2B marketers are asking themselves what they should measure and not finding a clear answer.

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