The Closer You Get to the "Top" The More You Find There is "Top"

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If there’s one thing the best companies know, it’s that you can never rest on your laurels, even if you’re at the top of your field. The most innovative companies – the Apples and Amazons of the world – are continually chasing the next big thing that will push them even higher in the minds of consumers and competitors.

And that’s because they’ve embraced an important mindset: THERE IS NO TOP.

There’s always a new goal, always something that can be improved or optimized or added. You never really hit the “top,” because you realized the “top” is an elusive target that continues to exist just out of reach. It’s good to keep looking up and reaching for the top; it keeps companies hungry to innovate and push the boundaries from both a macro-organizational standpoint and a micro-departmental level.

And that’s where sales and marketing come in.


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