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The Rise &Transformation of the Technically Savvy CMO

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Ask what CMOs do and you may get a few different answers.

Once the CMO role was clearly defined; people understood that marketing leaders oversaw analytical functions like market research and buyer segments while also shaping creative areas like advertising campaigns and high-level branding strategies intended to boost sales.

But, as with so many things, technology has changed the marketing landscape FOREVER and this is especially true for CMOs.

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