The Rise &Transformation of the Technically Savvy CMO

Ask what CMOs do and you may get a few different answers.
Once the CMO role was clearly defined; people understood that marketing leaders oversaw analytical functions like market research and buyer segments while also shaping creative areas like advertising campaigns and high-level branding strategies intended to boost sales.
But, as with so many things, technology has changed the marketing landscape FOREVER and this is especially true for CMOs.