Yadda, yadda, yadda.
Without accurate personas and a rock-solid buyer experience, that’s all your prospects are hearing. And it’s costing you big time.
That’s because in modern marketing, success comes down to one simple question: How effective are your conversations with your buyer?
In this case study, you’ll learn how to use predictive analytics and psychological data to design a truly buyer-centric revenue process, so every conversation you have is set up for success.
You’ll also learn:
- Why the current methodology for creating and validating buyer personas is fundamentally flawed.
- Why traditional lead scoring is too one-dimensional to accurately predict buying intent.
- Why ideal customer fit is typically based on one or two variables, and is thus not predictive.
- How predictive analytics provides the opportunity to quantify your buyer personas and identify them in real time.
TOPO, a leading research and advisory firm, worked with us to explore how we use these methods and more to create a buyer’s experience based around data-driven persona models.
Download the guide today
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.