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How to Create a Buyer-Centric Revenue Model

Buyer Centric Revenue Process

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Without accurate personas and a rock-solid buyer experience, that’s all your prospects are hearing. And it’s costing you big time.

That’s because in modern marketing, success comes down to one simple question: How effective are your conversations with your buyer?

In this case study, you’ll learn how to use predictive analytics and psychological data to design a truly buyer-centric revenue process, so every conversation you have is set up for success.

You’ll also learn:

  • Why the current methodology for creating and validating buyer personas is fundamentally flawed.
  • Why traditional lead scoring is too one-dimensional to accurately predict buying intent.
  • Why ideal customer fit is typically based on one or two variables, and is thus not predictive.
  • How predictive analytics provides the opportunity to quantify your buyer personas and identify them in real time.

TOPO, a leading research and advisory firm, worked with us to explore how we use these methods and more to create a buyer’s experience based around data-driven persona models.

Download the guide today