The Ultimate Catch: Your Guide to Account-Based Orchestration

Ultimate Catch: The ultimate guide to account-based orchestration

We’re gonna need a bigger boat.

A picture is worth 1,000 words, but a metaphor is worth 1,000 pictures. Over the course of many, many emails with our friends at Engagio, we found ourselves exploring the commercial fishing metaphor behind account-based orchestration.

Sales and Marketing can fish individually from shore—and they’ll reel in a deal or two in the process—but if you want to land the big accounts, you need to get serious about what you’re trying to catch. It’s time to get the whole organization ship shape and set sail. Are you ready?

BONUS: We’ve also included our Ultimate Catch infographic in this PDF download!

[ No whales were harmed in the making of this eBook. ]

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