We’re gonna need a bigger boat.
A picture is worth 1,000 words, but a metaphor is worth 1,000 pictures. Over the course of many, many emails with our friends at Engagio, we found ourselves exploring the commercial fishing metaphor behind account-based orchestration.
Sales and Marketing can fish individually from shore—and they’ll reel in a deal or two in the process—but if you want to land the big accounts, you need to get serious about what you’re trying to catch. It’s time to get the whole organization ship shape and set sail. Are you ready?
BONUS: We’ve also included our Ultimate Catch infographic in this PDF download!
[ No whales were harmed in the making of this eBook. ]
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Meet Natasha Ness
With a background in both graphic design and adult education and training, Natasha brings a unique creative eye to everything she’s apart of. Using both her analytics skills and artistic know-how, she can quickly synthesize raw content/data and convert it into anything from an infographic, an informative video, a snazzy new user interface, maybe even a cute animation or really anything else you can think of! Natasha has an extreme passion for marketing, education, and the user experience that helps take LeadMD and their clients to the next level.