We do a lot of work with companies looking to transition from Eloqua to another marketing automation platform. With Eloqua deprecating their Salesforce native integration in early 2021, the requests have become more urgent. Given the typical size and use cases of Eloqua users, Marketo is often the winner for the system move. To help folks make an informed decision in the case of Marketo vs. Eloqua, we put together this quick one-sheeter.
After reviewing the head-to-head comparison, most marketing departments make the decision to switch. Most create the business case to support the move based on the simple fact that the investment to reconfigure the Eloqua-Salesforce connection would be equal to cost of implementing a new Marketo instance.
Please comment or shoot us any questions at go at leadmd.com.
Meet Andrea Lechner-Becker
Andrea Lechner-Becker’s bio reads like someone who filled out a what-should-I-be-when-I-grow-up quiz and decided to try every option. Fueled by endless curiosity, Andrea has never met a problem she didn’t want to solve. This led her to managing sales and marketing at an art gallery, then loyalty and email marketing strategy for an NBA team and arena, then the delivery team at LeadMD, followed by a stint as a novelist and culminating with her current role as CMO of LeadMD. With a decade of experience in dynamic marketing roles, Andrea has had the opportunity to work with the most brilliant marketing minds at the best companies in the world. #hugemarketingdork