We do a lot of work with companies who have simply outgrown Hubspot. The biggest issue they cite: Not being able to report marketing impact on revenue. The marketing department is far past being able to simply work on brand. Marketing must impact revenue and persuade buyers to engage in a sales cycle … eventually.
In this head-to-head piece, we dive into where Hubspot and Marketo differ. Although Hubspot’s ease of use, especially for junior marketing team members wins the comparison, we find that after a certain size, it just doesn’t give the reporting teams need to really understand where they should invest and what campaigns they should leave behind.
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Meet Andrea Lechner-Becker
Andrea Lechner-Becker’s bio reads like someone who filled out a what-should-I-be-when-I-grow-up quiz and decided to try every option. Fueled by endless curiosity, Andrea has never met a problem she didn’t want to solve. This led her to managing sales and marketing at an art gallery, then loyalty and email marketing strategy for an NBA team and arena, then the delivery team at LeadMD, followed by a stint as a novelist and culminating with her current role as CMO of LeadMD. With a decade of experience in dynamic marketing roles, Andrea has had the opportunity to work with the most brilliant marketing minds at the best companies in the world. #hugemarketingdork