Hubspot vs. Marketo: What are the differences and benefits for marketers?Andrea Lechner-Becker / January 20, 2021 / 0 Comments
We do a lot of work with companies who have simply outgrown Hubspot. The biggest issue they cite: Not being able to report marketing impact on revenue. The marketing department is far past being able to simply work on brand. Marketing must impact revenue and persuade buyers to engage in a sales cycle … eventually.
In this head-to-head piece, we dive into where Hubspot and Marketo differ. Although Hubspot’s ease of use, especially for junior marketing team members wins the comparison, we find that after a certain size, it just doesn’t give the reporting teams need to really understand where they should invest and what campaigns they should leave behind.
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