Andrea Lechner-Becker

LeadMD’s Marketing Technology Maturity Curve

Andrea Lechner-Becker / December 11, 2020 / 0 Comments

Choosing the Right Marketing TechStack

The expansion of marketing technology is well-documented. MarTech has gone from a few choice tools to thousands of tools giving marketers the power to control everything from website optimization to email segmentation to data manipulation on customer records. Some of these tools boast all-in-one platforms that do an okay job at the majority of needs. While other tools provide robust support for niche marketing tasks. Which tool you need to support your objectives often boils down to the maturity your industry, company and sales process.

Below we share what tools and objectives we see modern marketers as they evolve and learn. Where are you and where are you going?


 

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