Andrea Lechner-Becker
System/Stack Implementation, System/Stack Optimization, The Tea

LeadMD’s Marketing Technology Maturity Curve

Andrea Lechner-Becker / December 11, 2020 / 0 Comments

Choosing the Right Marketing TechStack

The expansion of marketing technology is well-documented. MarTech has gone from a few choice tools to thousands of tools giving marketers the power to control everything from website optimization to email segmentation to data manipulation on customer records. Some of these tools boast all-in-one platforms that do an okay job at the majority of needs. While other tools provide robust support for niche marketing tasks. Which tool you need to support your objectives often boils down to the maturity your industry, company and sales process.

Below we share what tools and objectives we see modern marketers as they evolve and learn. Where are you and where are you going?


 

Want to Learn More?

Comments

Share on activity feed

Powered by WP LinkPress

Related Case Studies

Customer Data Platform (CDP) Vendor Comparison Tool

Andrea Lechner-Becker

Wondering what features of a CDP your organization actually needs and more importantly, which ones you will actually use?

How To Choose The Right B2B Marketing Technology For Your Company

Michael Davis

We’ve all heard the saying, “No one gets fired for choosing IBM.” But in consulting various organizations on their MarTech stack investments over the past five years, I don’t hear…

Marketo vs. Eloqua - A No BS Breakdown of Features and Benefits

Andrea Lechner-Becker

You sitting down? Okay, good. LeadMD’s Andrea Lechner-Becker is here to share an uncontroversial opinion: Marketo is better than Eloqua. Don’t worry – there’s proof to back it up. In…

Related Content

Customer Data Platform (CDP) Vendor Comparison Tool

Andrea Lechner-Becker

Wondering what features of a CDP your organization actually needs and more importantly, which ones you will actually use?

How Marketing Data Should Flow Through Your MarTech Stack - A Precursor to CDP

Michael Davis

Marketers are rarely data experts, but the best marketers I know have a keen handle on their data. I’ve personally been up to my elbows in spreadsheets that push the…

Hitting Reset on In-Person B2B Events – and Why That’s a Good Thing

Andrea Lechner-Becker

At this very moment, in-person events are ramping back up – a dramatic change from one year ago when COVID-19 ushered in a tidal wave of event and sponsorship cancellations.…
©2021 LeadMD All Rights Reserved
Marketing Performance, Realized.