COVID-19 forced a lot of companies to start taking a serious look at where they’re investing. What types of tools, processes and people are needed to create sales and keep companies meeting goals? Often, the answer is tools that may seem like classic MarTech for early adopters: Marketing Automation. But even early adopters find themselves asking: Which is better, Pardot vs. Marketo? This infographic aims to answer that … at least for now.
Comments or questions? Comment below, chat with us or shoot us an email at the email at the end of the document.
Meet Andrea Lechner-Becker
Andrea Lechner-Becker’s bio reads like someone who filled out a what-should-I-be-when-I-grow-up quiz and decided to try every option. Fueled by endless curiosity, Andrea has never met a problem she didn’t want to solve. This led her to managing sales and marketing at an art gallery, then loyalty and email marketing strategy for an NBA team and arena, then the delivery team at LeadMD, followed by a stint as a novelist and culminating with her current role as CMO of LeadMD. With a decade of experience in dynamic marketing roles, Andrea has had the opportunity to work with the most brilliant marketing minds at the best companies in the world. #hugemarketingdork