Today, marketing automation is on the tip of every marketer’s tongue, it is one of the most powerful tools in any B2B marketer’s toolbox. Compared to traditional marketing strategies like direct mail, print advertising, or trade shows, email marketing costs less and drives a higher return. We’ve also seen the massive ROI returns that the powerful platforms like Marketo can yield. Many of those figures are based solely on the investment in the software – but what does it take to really run a bleeding edge digital marketing team? A team well versed in content, messaging, inbound, outbound, strategy, data, CRM… the list goes on and on. A quick Google search on the topic literally yields ZERO helpful results. We at LeadMD manage many aspects of the marketing operations and strategy processes for our clients so we see first hand all of the marketing skill sets it takes to form marketing Voltron. This infographic illustrates those high demand competencies and the costs associated with them. How does your team stack up?
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.