5 Interview Questions to Ask Your Next Marketing Automation Hire

How can you sniff out a marketing automation poser vs. a real expert? Here are 5 interview questions to get you started.

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How to Measure Salesforce Marketing Attribution in 4 Steps (Part I of III)

Marketing attribution is like going to the gym. You scroll through social media and see everyone else talking about it. You’ve read a million blog posts about it. You think,…

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Organization 101: Lessons from an Agile Project Manager

If you are reading this, you have already taken the first step to organizational recovery. I am proud of you. High five. It has been a long road of a…

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Partner Qualification

Introduction to All Things Partners A quick note from LeadMD’s CMO, Andrea Lechner-Becker, before getting into the heart of this article. Raise your hand if you’ve heard someone talking about…

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Customer Marketing Framework: A Blueprint for Success

Our Customer Marketing Framework The benefits of customer retention and cross-sell/upsell are well-documented. Common principles like the 80/20 rule and how much cheaper it is to retain, rather than gain…

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October 9, 2019

What Makes a Start-Up Appealing to an Investor?

In this episode of Catalyst, LeadMD CEO, Justin Gray, sits down with Nick Lisette and Tim Crown. Nick is the founder and CTO of start-up Black Pearl Mail and Tim is the chairman of the board and former CEO of Insight and principal of Crown Ventures. During the interview Nick walks us through his journey of raising capital in the U.S….

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September 24, 2019

What is Revenue Operations? Lessons Learned from the Allocadia Team

Revenue Operations seems to be the hot, new title, experiencing incredible growth. Take it from Dana’s chart*. So, I sat down with the team from Allocadia to learn why they hired a Rev Ops person, what they’ve learned and where the role sits in their org chart (hint: it is NOT under sales OR marketing). Subscribe to the Podcast to…

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September 10, 2019

Lessons from the Start-Up Trenches with Hubspot’s Dan Tyre

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If you’ve never seen or heard Dan Tyre speak, you’re in for a treat. His path to his current position at Hubspot is filled with ups and downs, which our written words can hardly do justice. You’ve gotta just lean back and let Dan keep you smiling with his insatiable energy and excitement for business, leadership and learning. Subscribe to…

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August 27, 2019

Start with Your People | An Interview with Author, Brian Dixon

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Author and business coach, Brian Dixon, had two catalysts for changing his approach to business and life. Both have to do with taking a stronger focus on people. Listen or watch his advice for leaders looking to truly impact their teams and businesses by creating meaningful relationships with your people. Subscribe to the Podcast to receive alerts as new episodes…

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July 30, 2019

Building an Entrepreneurial Culture | Interview with Salesloft CEO, Kyle Porter

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LeadMD CEO, Justin Gray, joins SalesLoft CEO, Kyle Porter on this episode of the Catalyst Podcast. Kyle opens up about his path to becoming CEO of the Atlanta based, current #1 sales engagement platform. Focusing on stories of health-related issues early in his life along with struggling to find his path, Kyle’s hunger for prosperity proved to overcome all. Not afraid…

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July 18, 2019

Balancing Entrepreneurship and Family | Interview with Carlos Hidalgo

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Special guest, Carlos Hidalgo,  joins LeadMD CEO, Justin Gray, on this premiere episode of the Catalyst Podcast. Carlos, current CEO and founder of VisumCx, shares lessons from his professional and personal lives. From a non-stop traveling marketing director to starting his own consulting firm, this episode is filled with intimate honesty about work, life and what’s important to stay happy in both. Subscribe…

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July 17, 2019

First Marketing Hire at Convoy | Interview with Jennifer Wong, Head of Marketing

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LeadMD CMO, Andrea Lechner-Becker, sits down with Jennifer Wong on this premiere episode of the Catalyst Podcast. Jennifer opens up to tell her unique story as she joined Convoy’s team as their very first marketing hire. Grabbing the bull by the horns, Jennifer applied her marketing knowledge as well as her experience to build this trucking company’s marketing department from the…

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July 16, 2019

Rebranding and Entrepreneurship Challenges with Infusionsoft Founder, Clate Mask

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On this premiere episode of the Catalyst Podcast, LeadMD CEO, Justin Gray, welcomes Clate Mask to the show. As CEO and founder of Infusionsoft, Clate’s experience ranges from managing a services business to making the leap to software and a rebrand of the 15-year-old brand to Keap. In this interview, it isn’t just about business, but also how the strain…

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March 4, 2019

Customer Marketing with Gainsight CMO, Anthony Kennada

On this week’s episode of the Marketing Evangelist Network, LeadMD CMO, Andrea Lechner-Becker, welcomes Anthony Kennada to the show. Starting his career in business development, Anthony brings a diverse background to his role as Gainsight CMO. Listen in as he shares the secret sauce to Gainsight’s customer marketing as well as sharing how their best clients leverage customer marketing to grow….

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February 19, 2019

Customer Marketing Best Practices with Katie Martell

The Unapologetic Truth Teller, Kate Martell If you don’t know Katie Martell, what are you doing with your life? A self-described on-demand marketer (which she says is just a fancy way to say “freelancer”), Katie is a badass. She co-founded a startup and ran marketing at another startup, but more important she is one of those rare people who really…

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January 9, 2019

Modern Marketing Insights with Katie Martell

On this week’s episode of the Marketing Evangelist Network, host Justin Gray welcomes Katie Martell to the show. As the owner of her own consulting firm, Katie Martell On-Demand, it’d be easy to see Ms. Martell as “just another marketing consultant talking about marketing”, but within minutes, it’s obvious what makes Katie so different. An “unapologetic truth teller”, she holds up a…

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August 7, 2018

ME Network Ep 79: Sean Scogin on formulating a solid customer experience strategy, and More!

You can’t find a marketing blog these days without the mention of customer experience – and for good reason! It’s a topic all companies are grappling with. And it’s why host Justin Gray was particularly excited to welcome Sean Scogin as this week’s guest on the Marketing Evangelist Network. As CMO of VARIDESK, Sean has leveraged his background in emerging…

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July 24, 2018

ME Network Ep 78: Randy Frisch on content performance, AI to increase customer engagement, and More!

This week’s episode of Marketing Evangelist Network features Randy Frisch, Co-founder, President and CMO at Uberflip, a platform that allows marketers to create, manage, and optimize content experiences at every stage of the buyer’s journey. Randy wears many hats at Uberflip, including overseeing the marketing, strategy, operations, sales, and execution of Uberflip’s solution. His focus is to understand customer needs…

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June 26, 2018

ME Network Ep 76: Scott Gainey on ABM, the evolving role of the CMO, and More!

On this week’s episode of the Marketing Evangelist Network, host Justin Gray welcomes Scott Gainey to the show. As CMO of Cherwell Software, Scott drives all marketing activities aimed at increasing the company’s brand within the enterprise service management market, while accelerating pipeline and revenue growth through close collaboration with sales. In this episode, Justin and Scott discuss: What it takes to have…

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May 15, 2018

ME Network Ep 74: Connie O’Brien on GDPR, Sales & Marketing Alignment, and More!

This week’s episode of Marketing Evangelist Network features Connie O’Brien. Connie is the CMO at Tungsten Network, where she is responsible for the Tungsten brand and ensuring the firm is at the forefront of the digital transformation of the purchase-to-pay process, with a focus on how the company delights customers through automated, scalable, dynamic and personalized experiences. Connie has over twenty years…

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February 7, 2018

ME Network Ep 73: Joe Hyland Delves into People-to-People Marketing

This week’s episode of Marketing Evangelist Network features Joe Hyland, CMO at ON24. At ON24, Joe embraces big marketing ideas and works to foster the right culture for creativity and innovation. He’s especially passionate about people-to-people, or P2P, marketing—the ability for marketers to interact with their customers and prospects personally and take that to scale. In this conversation, Joe and…

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January 11, 2018

ME Network Ep 72: Jill Rowley on Social Selling, Role of CMO’s Today, and More!

This week’s episode of Marketing Evangelist Network features Jill Rowley, a social selling evangelist, keynote speaker, and strategic business advisor. In December 2017, she joined Marketo as Chief Growth Advisor to evangelize on behalf of the Marketing Nation and expand the company’s digital sales transformation. Jill and Justin discuss her new gig and what she wants marketers to know going…

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