5 Interview Questions to Ask Your Next Marketing Automation Hire

How can you sniff out a marketing automation poser vs. a real expert? Here are 5 interview questions to get you started.

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How to Measure Salesforce Marketing Attribution in 4 Steps (Part I of III)

Marketing attribution is like going to the gym. You scroll through social media and see everyone else talking about it. You’ve read a million blog posts about it. You think,…

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Organization 101: Lessons from an Agile Project Manager

If you are reading this, you have already taken the first step to organizational recovery. I am proud of you. High five. It has been a long road of a…

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Partner Qualification

Introduction to All Things Partners A quick note from LeadMD’s CMO, Andrea Lechner-Becker, before getting into the heart of this article. Raise your hand if you’ve heard someone talking about…

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Customer Marketing Framework: A Blueprint for Success

Our Customer Marketing Framework The benefits of customer retention and cross-sell/upsell are well-documented. Common principles like the 80/20 rule and how much cheaper it is to retain, rather than gain…

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March 25, 2021

How COVID-19 inspired an entrepreneur to build Helping Hands Community: Interview with Jeff Miller

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Jeff Miller spent the last 10 years of his career at the intersection of technology and transportation, once as a founding CEO, once as an executive at Uber and more recently as an investor and advisor to venture and private equity backed companies. But like everyone else, he found himself at a crossroads in the spring of 2020 when COVID-19…

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March 24, 2021

Marketing Automation Platform Comparison Rubric

I was on a webinar hosted by a competitor recently on the topic of choosing the right marketing automation platform (MAP) for your business. The first question they said they asked people was, “What are your requirements?” That seemed to me a little bit like asking my daughter, who speaks about eight words to diagnose why her nose is running…

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March 18, 2021

What Do Hybrid Events Mean for Marketers: Interview with Michael Balyasny

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Michael Balyasny is the founder and chief visionary behind Attendify, a software that bridges the gap between digital marketing and event marketing. As a product and design-driven entrepreneur, Michael is recognized as an expert in event technology, an industry that’s grown to well over $30 billion dollars. In this episode, Michael joined LeadMD CEO Justin Gray to discuss how the…

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March 15, 2021

Marketo vs. Eloqua – A No BS Breakdown of Features and Benefits

You sitting down? Okay, good. LeadMD’s Andrea Lechner-Becker is here to share an uncontroversial opinion: Marketo is better than Eloqua. Don’t worry – there’s proof to back it up. In this episode of The Tea, enjoy an anti-jargony, head-to-head breakdown between Marketo and Eloqua. Andrea covers what’s the same, what’s different, implementation, ease of use, campaigning, pricing and much more….

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March 15, 2021

Why Revenue Operations (RevOps) will Eventually be Replaced

We’ve all heard the stat that less than 1% of leads turn into revenue generating customers; in fact, it was the marketing stat heard around the world when Forrester Research released it. But since gaining that industry insight, what has anyone done about it? In response, I’ve seen businesses continue adding operational layers to their organizations, investing in more technology…

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March 11, 2021

How to Shift Ahead Through Change: Interview with Allen Adamson

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A noted industry expert in all disciplines of branding, Allen Adamson has worked with consumer and corporate businesses in industries spanning technology, healthcare, financial services, and packaged goods, to name a few. He’s the co-founder of Metaforce – a marketing and product consultancy – and is the author of Shift Ahead, a book on how organizations stay relevant. In this…

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March 4, 2021

Personalized Video is Changing the Future of B2B Sales: Interview with Tyler Lessard

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In the spring of 2020, when the world shifted to remote working, organizations from every vertical turned to video as a means to connect and share messages in lieu of in-person meetings. For the B2B sector, video became a lifeline to prospective buyers and customers. So it should come as no surprise that Vidyard, a leading video platform for marketing…

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March 2, 2021

How to Get a Consulting Project Through Procurement

If you’ve landed on this page, you’re likely trying to a consulting agreement through procurement, or a LeadMD person sent you here for our own deal (that’s part of our strategy to create content that helps buyers throughout their journey with us!). Consultancies help clients increase revenue and help set your company and team on the right strategic course and…

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February 25, 2021

How Workplaces are Evolving for the Better: Interview with Chris French

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Today’s episode of the Catalyst Podcast centers on the modern workplace and how quickly it has shifted in the wake of 2020 and COVID-19. In this episode, host Justin Gray welcomes Chris French. As EVP of Customer Strategy at Workhuman – the fastest growing social recognition and performance management platform –  Chris shares how corporate cultures of some of the…

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February 18, 2021

The Rise of Out-of-Home Advertising in B2B Marketing: Interview with Matthew O’Connor

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B2B marketers once considered Out-of-Home (OOH) advertising a top of funnel tactic leveraged to raise brand awareness. But today, it’s so much more than that.  Host Justin Gray welcomes Matthew O’Connor, CEO of AdQuick, to talk about the rise of OOH advertising in the B2B world and how marketers can leverage it to boost their media mix. In this episode,…

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February 11, 2021

Why Business to Human Marketing is Here to Stay: Interview with Luanne Tierney

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Luanne Tierney is a marketing technology executive who has held senior marketing positions at Cisco, Juniper Networks and Proofpoint. Now, as CMO of Betterworks, she’s had to build her team remotely, re-strategize her department’s priorities during COVID-19 and navigate the rapidly changing landscape. In this Catalyst interview, Luanne shares advice on building a cohesive team of marketers, tactics to strengthen…

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February 4, 2021

The Impact of COVID-19 on B2B: Interview with Craig Rosenberg and Eric Wittlake

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On the inaugural episode of season three of the Catalyst Podcast, host Justin Gray welcomes Craig Rosenberg and Eric Wittlake (formerly of TOPO) to talk about what is top of mind for all of us: the ramifications on B2B from COVID-19. In this episode, Justin, Craig and Eric discuss the massive changes that we’ve seen over the last year,  how…

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January 26, 2021

How Our Informed Delivery Makes Digital Transformation a Reality

When buying behavior began to change and become more digitally enabled, digital and marketing transformation became a mantra for businesses in all industries. But despite the digital shift and waves of technology spawned to support it, companies are still struggling to achieve the elusive finish line for true transformation. If you think it’s a technology problem, you’re not alone. But…

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January 20, 2021

Hubspot vs. Marketo: What are the differences and benefits for marketers?

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Marketing automation is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates the key difference between Hubspot and Marketo.

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December 21, 2020

What you need to know about Bizible

B2B marketing and sales execs have countless tools to choose from for their tech stack, so it can be hard to know the right decisions to make. This begs the question: which solutions are worth their salt and which deserve a pass? More often than not, it’s not the quality of the tool that makes or breaks an investment ––…

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December 17, 2020

Intent Data is Powerful, But It Only Works When You Do

If you Google the words “intent data,” be prepared for an onslaught of articles and think pieces on the new darling of B2B marketing. But don’t get the impression intent data is a shiny new object that will fade away with time. It’s a powerful tool that enables organizations to shine a light on who is actively searching for their…

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December 14, 2020

Why B2B Marketers Should Return to the Basics in 2021

None of us have a crystal ball to see into the future, but decades in the business gives LeadMD CEO Justin Gray unique insights into how the new year may unfold in the wake of COVID-19. And according to Justin, a successful 2021 will hinge on returning to the fundamentals. In a recent episode of The Summit Podcast, host Kyle…

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