Creators of innovative and awe-inspiring work (from paintings to iPhones) are often looked at with reverie by those who consider themselves unable to perform that type of task. Often they feel they lack the skill or creativity to get it done. But what if you could learn to be more creative?
This week on the Driven & Co. podcast, host Justin Gray interviews Allen Gannett, fresh off the release of his new book, The Creative Curve. Gannett argues against the common belief that, “creativity is this magical, mystical thing that people either have or don’t”. Instead, Gannett points to the science stating anyone can be creative. It simply requires a consorted effort.
Beyond his work as an author, Gannett is the founder and CEO of TrackMaven, a marketing insights platform. They have an impressive client list including: Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE.
In this episode, Gannett shares highlights from interviews he conducted with living creative geniuses. He boiled their process down to four things individuals can do to nurture their creativity.
Gannett shares a slew of quotable soundbites, including:
One of the things that’s so critical for anyone who wants to be creative, consume a huge amount of content in a very, very narrow, deep vertical. It’s essential to being creatively successful.
There’s actually very little science supporting the idea of natural born talent. There’s a lot of science supporting the idea that any person with enough hard work can develop skills in almost anything and that creativity is the combination of both skills and distribution. You have to have the technical skills to create something interesting and then you also have to have the ability to actually get it distributed so people can actually see it and recognize it as creative.
As an adult, if you want to develop a new skill or talent, one of the critical elements is who you surround yourself with. You need people who are going to motivate you … You have to think a lot about being very practical with your motivation if you’re trying to learn something as an adult.
Want to hear more? When you finish this episode, check out other recent guests on the Driven & Co. podcast.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.