How to Start Drinking Your Partner’s Champagne
June 7, 2017 | Justin Gray | No Comments | Podcast
Sales is all about trust.
Partnerships bring an added layer of trust to everything you do. Strategic alliances can prove exceedingly fruitful. What are the repeating factors or recipes to look for in a potential partner? How do you predict the kind of mutual value proposition that makes for a great partnership?
In this 20-minute conversation with Jen Spencer, VP of Sales & Marketing at Allbound, we talk about wrapping services around partner offerings, what makes that possible, and the best practices associated with partner selection. Channel sales can be one of your strongest verticals, but you have to be selective.
Make the jump to listen to this insightful conversation.