| | |

How to Start Drinking Your Partner’s Champagne

June 7, 2017 | Justin Gray | No Comments |


Sales is all about trust.

Partnerships bring an added layer of trust to everything you do. Strategic alliances can prove exceedingly fruitful. What are the repeating factors or recipes to look for in a potential partner? How do you predict the kind of mutual value proposition that makes for a great partnership?

In this 20-minute conversation with Jen Spencer, VP of Sales & Marketing at Allbound, we talk about wrapping services around partner offerings, what makes that possible, and the best practices associated with partner selection. Channel sales can be one of your strongest verticals, but you have to be selective.

Make the jump to listen to this insightful conversation.

Meet Justin Gray

Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.

Leave a Comment





Want more? Here's some related content

How to Build Your Alliances Team
Strategy

All About Alliances: How to Build a World-Class Partner Program

By Fabian Eckstrom-French | November 15, 2018
Introduction Last month we started our partner marketing theme which will wrap up this month....
Dolla Bills Baby: Making It Rain with Marketo's RTP
Technology

How to Use Marketo’s Web Personalization Tool to Generate Revenue

By Andrea Lechner-Becker | November 14, 2018
What is Marketo's Web Personalization Tool? If you already know this, skip to the next...
MKTP Attribution Part I
Data & Business Intelligence

Marketing Attribution – How It’s Done in Salesforce: Part I of III

By Jamie Kirmess | September 18, 2017
Marketing attribution is like going to the gym. You scroll through social media and see...
Partner Webinar Template
Planning / Tactics

Download: Partner Webinar Template

By Andrea Lechner-Becker | October 31, 2018
So, You Wanna Host a Partner Webinar Working with partners to ideate, execute and promote...
Marketing Attribution Strategy
Data & Business Intelligence / Strategy

Marketing Attribution: How Can It Improve Your Marketing Strategy?

By JT Bricker | August 16, 2018
The BIG Marketing Question Every marketing department needs to understand what's working and what's not....
Bad CMOs Red Flags
Technology

Bad CMOs Say These 3 Things

By Justin Gray | October 30, 2018
The Technology Disconnect When LeadMD started (way back in 2009), the marketing automation world was...
marketing-strategy
Strategy

Marketing Strategy Lies: Four Myths That Keep Companies from Growing

By JT Bricker | October 3, 2018
What is marketing strategy? People love to talk about strategy. Marketing executives especially love to...
Burning Marketing Budget on MarTech without Strategy
Strategy / Tactics / Technology

MarTech Mishaps: How to Actually Get Value from Your MarTech Investment

By Justin Gray | October 25, 2018
Modern MarTech Fatigue In his article, originally published on MarTech.zone, our CEO, Justin Gray, provides...