Sales is all about trust.
Partnerships bring an added layer of trust to everything you do. Strategic alliances can prove exceedingly fruitful. What are the repeating factors or recipes to look for in a potential partner? How do you predict the kind of mutual value proposition that makes for a great partnership?
In this 20-minute conversation with Jen Spencer, VP of Sales & Marketing at Allbound, we talk about wrapping services around partner offerings, what makes that possible, and the best practices associated with partner selection. Channel sales can be one of your strongest verticals, but you have to be selective.
Make the jump to listen to this insightful conversation.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.