Driven & Co. Ep: 33 – Solving Business Challenges Through Smarter Links

July 17, 2018 | Justin Gray | No Comments |

This week’s Driven & Co. podcast features Jesse Lakes, founder of GeniusLink, an intelligent link management company.  In this episode, host Justin Gray hears how Jesse became an expert in affiliate programs, parlayed his “endless summer” lifestyle into a job at Apple, and why he left to pursue the rampant problem of geo-fragmented audiences across business platforms.

Entrepreneur Jesse Lake

“The goal is to build a sustainable business and push as hard and quickly as we can until the market corrects itself,” Jesse said.

Other highlights from this episode include:

  • When Jesse educated himself on iTunes affiliate model and wrote a book, and the unexpected twist of Apple offering him a job
  • Perks of working for Apple as well as the downsides of a corporate gig that led him to go out on his own
  • The reason he and his co-founders gave themselves a year to decide if their company would work, and how they hustled during that time to get the company off the ground
  • Pivots GeniusLink made to its model to recover after having the rug pulled out from under them by e-commerce giants
  • The ways GeniusLink is bridging the gap for large companies who haven’t solved their geo-fragmentation issues

Plus, tune into other episodes to learn about the zigs and zags entrepreneurs take to succeed.

Leave a Comment





Want more? Here's some related content

Perfect Customer Visit

Conduct the Perfect Customer Visit: Before, During and After Tactics

Customers are the lifeblood of any organization. While we all think this, sometimes it remains...
Content Marketing for the Customer Journey

Content Marketing Across Your Customer Journey

Your content is your funnel tour guide. As our Chief Strategy Officer, JT Bricker, said...
Map to Nowhere: Improve Your Customer Journey

Improve Your Customer Journey Through Sales Alignment and Enablement

Are you working inside out? Weird question, I know, but stay with me. Many people...
GTM Strategy Workshop

How to Conduct a Go-To-Market Strategy Workshop

Setting the right Go-To-Market (GTM) strategy for your business is not an easy task. In...
It's a Thinker! Our best business advice

The Best Business Advice from Entrepreneurs, Marketers and Thinkers in 2019

Who wants to read, listen, or watch almost eight hours worth of content about entrepreneurship,...
How to Create a PMO

How to Create a PMO: Building a Business Case for Centralized PM

Introduction Moving big, organization-changing projects from vision to implementation, measurement and optimization is wrought with...
Marketing Playbook | Campaign Playbook

Campaign Playbook – A Marketing Playbook Template

Introduction: What is a Marketing Playbook? We hear the word playbook quite a bit in...