This week on the Driven & Co. podcast, host Justin Gray welcomes Eloise Bune to the show. Eloise is the founder and CEO of handwriting.io, a digital handwriting app. It uses authentic digital handwriting across print and digital media. She is also the founder of ScribbleChat, which sends customizable, animated messages using unique handwritings, fonts, and animation.
In this episode, Justin and Eloise discuss the massive need in the market for a technology that digitized personalization, and the steps Eloise has taken to position her company to capture that niche in the B2B and B2C space.
“I never envisioned being a technology CEO,” Eloise said. “I jumped into this without thinking about it at all, which in some ways is the best way. A lot of entrepreneurs have these great ideas, but you can talk yourself out it because it’s so scary.”
Other highlights from the podcast include:
- The uptick of interest in personalization from both B2B and B2C companies
- What inspired her shift away from a career in art and interior design to technology
- Identifying the right co-founder, and how to nurture that relationship long-term
- The skills budding entrepreneurs need to get organized, build a team of A-players, raise money and strategize growth
- The importance of having multiple mentors, especially as your business evolves and grows
When you finish this episode, check out other recent guests, including an entrepreneur who quit her job in sales to found a wedding tech company.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.